Workshop Description:

Video Storytelling for Business Success workshop empowers small businesses to craft compelling narratives that align with their brand values and business goals, driving deeper audience connection.

Participants will learn to identify key storytelling elements and explore the importance of video content, including why video is critical for businesses, types of content to create, and current industry trends.

Through practical examples of successful video marketing campaigns, businesses will gain actionable insights to develop videos that serve as impactful marketing assets.

The Video Storytelling for Business Success workshop is designed to enhance the professional capacity of local businesses, empowering them with the skills to create compelling video content that drives audience engagement. This hands-on training will ensure participants leave with actionable insights and practical tools to elevate their marketing strategies and strengthen their business presence.

Key Takeaways:

• Understanding your audience and their needs.

• Structuring a story to inspire action (problem, solution, and call-to-action).

• Using storytelling to build emotional connections.

Activity:

• Participants reflect on their business story, addressing the following questions:

  • What is your business why? 

  • What are common themes for your business?

• Participants complete creative brainstorming, storyboards, and script for a video on their business.

Length of workshop:

• Two hours.