Workshop Description:

Unlock the power of video marketing in this dynamic workshop. Learn to master your smartphone's camera, shoot like a professional, and ensure top-notch audio and video quality. Gain insights into editing directly on your phone and discover techniques to optimise and publish your videos effectively.

Participants will walk away with practical knowledge of video creation, from storyboarding and scripting to the final edit, all tailored to enhance their business stories.

This course is interactive, hands-on experiences, designed for you to immediately apply your newfound knowledge.

This workshop is designed to significantly enhance the professional skills of attendees by providing hands-on experience in video marketing, from shooting to editing using their smartphones. It empowers participants to effectively tell their business stories, optimising their reach and engagement in the digital landscape.

Key Takeaways:

• This workshop includes the following:

  • Gain profound insights into the realm of video marketing and understand its vital role in your business.

  • Master your smartphone camera: Learn how to harness your phone's camera potential for capturing stunning visuals.

  • Professional shooting techniques: Unlock the secrets to creating videos that stand out, like a pro.

  • Audio and sound quality: Ensure crystal-clear audio to complement your visuals.

  • Smartphone video editing mastery: Edit your videos like a pro, right from your smartphone.

  • Video optimisation and publication: Learn how to get your videos noticed by your target audience.

Activity:

• Participants reflect on their business story, addressing the following questions:

  • What is your business why? 

  • What are common themes for your business?

• Participants complete creative brainstorming, storyboards, and script for a video on their business.

• Participants will engage in hands-on exercises focused on framing, composition, and lighting techniques. They will practice shooting different types of video scenes, experimenting with angles and movements to enhance storytelling.

• Participants will conduct live demonstrations on capturing high-quality audio, learning how to use various microphones and audio recording devices. They will also explore techniques for reducing background noise and enhancing sound clarity in their recordings.

• Participants will navigate through popular mobile editing apps, learning to cut footage, apply effects, and achieve professional transitions. They will complete a practical assignment to edit a raw video clip, showcasing their newly acquired editing skills.

• Participants will learn strategies for optimizing their videos for different social media platforms. They will craft compelling titles, descriptions, and thumbnails, followed by a group exercise in publishing their edited videos and analyzing audience engagement.

Length of workshop:

• Two sessions of three hours per session.

Mark has run this workshop twice for the City of Mandurah (local government) in 2023.