Workshop Description:

Winning with Social Media Videos workshop empowers small businesses to create videos optimised for platforms like Instagram, TikTok, LinkedIn, and YouTube, ensuring maximum reach and engagement.  

Participants will learn how to adapt video formats for each platform, understand algorithms and key engagement metrics, and create eye-catching thumbnails, captions, and hashtags that drive visibility.  

The session provides actionable insights to help businesses produce content that stands out in crowded feeds and resonates with their target audience.  

Winning with Social Media Videos workshop is designed to elevate the professional capacity of attendees by providing them with cutting-edge techniques for creating impactful social media content. This training will empower participants with the skills needed to enhance their online presence, drive audience engagement, and effectively leverage social media platforms for business growth.

Key Takeaways: 

• Learn how to adapt video formats, lengths, and styles to suit Instagram, TikTok, LinkedIn, and YouTube. 

• Master techniques for creating eye-catching thumbnails, compelling captions, and effective hashtags that grab attention. 

• Discover how to plan and schedule videos to align with audience habits and trends for maximum impact. 

• Learn how to analyse engagement metrics and use data to refine your video content strategy. 

Activity:  

• Participants analyse sample engagement metrics (likes, views, shares) to identify trends and content performance, helping them understand platform algorithms. 

• Participants will draft a social media video content plan (Content Calendar Creation), including when and where to post their videos for maximum audience impact. 

• Participants will share their video drafts or ideas in small groups, receiving constructive feedback on optimisation, style, and messaging for each platform. 

Length of workshop:

• Two hours.